A good sports team can be a unifying element for the community it serves. Nothing says bonding quite like a pint, a good amount of yelling (read: cheering) and apparel with a shared logo.
However, a great sports team can add to a community, get involved with what makes it unique and help define its culture. The folks at Vermont Green FC are setting out to do just that; bringing global ideas and perspective on environmental and social change to every aspect of the pitch (alongside great football, of course).
I reached out to the club to see if I could help their mission in any way. As luck would have it, I got to help the Matthew Wolff and the crew reveal their crest to the world. I initially worked on motion graphic concepts for the reveal. I then incorporated the selected piece into a launch video.
Get your scarves out for their inaugural season and visit their site for more on the team and their mission.